The idea for this video was to create a connection between old passive audio systems of the past and modern active (amplifier powered) speakers of a new age which have less audio loss. Also to advocate for the active ideal in audio systems. Finnish firm Genelec are known for making speakers which are used in recording studios throughout the world, including media organisations like the BBC. We created an 80’s scene using video game ‘Chuckie Egg’ and a sketch in ‘not the nine o’clock news’ showing a system which ‘leaks’ information, following which the client’s speakers are revealed with light edge effects and then shown in a lake-house room in Finland. Finally, transitions within a TV screen in the scene show the model number of the product. For more information about the product see here.