The idea was to recreate a FOOH (fake out of home) video linking the Norwegian client’s product to a native landscape and having the speakers coming out of the ground to then be motion tracked to the scenery. Stock clips of the Lofofen islands were used. We recreated the clouds reflecting onto the top of the speakers which then transition to a rocky scene where the model name is introduced. The effect is simple yet emotive of the heritage of the company. For more information about the product see here